Washington Commanders Select SeatGeek Technology Platform to Fuel Digital Ticketing Transformation Strategy

NEW YORK & LANDOVER, Maryland–(BUSINESS WIRE)–SeatGeek, the fast-growing technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year agreement with the NFL’s Washington Commanders. The partnership will benefit stakeholders across Commander’s enterprise, empowering his teams with the technology and insights they need to capture a high-priority gaming experience for fans.

“This partnership reflects our mutual trust. It’s as simple as that,” Washington Commanders Team Chairman Jason Wright said. “SeatGeek sees the immense talent we brought to bring our 90-year-old franchise back to championship performance, on and off the pitch. We see the innovative and bold approach they are taking to transforming their industry. We share an entrepreneurial spirit that’s willing to do things differently to improve every Commanders fan’s experience, and I can’t wait to get started.

Commanders chose to partner with SeatGeek because of the company’s mission to simplify and modernize the live entertainment experience through a mobile-first approach and fan-centric attitude. Starting in the 2023-24 season, Commanders will benefit from Unify, SeatGeek’s backend technology platform that enables teams, theaters and arenas to create, sell and manage access to their live entertainment ecosystem. including :

  • Sales and inventory management – sell tickets across all platforms, with a focus on a top-notch mobile experience
  • RCMP – manage fan data on tickets, subscriptions and subscriptions to provide enhanced personalized experiences for event attendees
  • Data and information – centralized and comprehensive reports that integrate data from all open distribution sales channels and query generators to optimize marketing and revenue

And Commander fans will benefit from SeatGeek products to enhance their gaming experience, including:

  • Transaction Rating – buy with confidence and save money by finding the best ticket prices for the best seats
  • SeatGeek Mobile App – easily and securely scan into FedExField
  • Rally – day-of-event technology that gives fans a personalized experience right in their digital tickets, such as local weather, directions to the stadium and access to a ride-sharing service

“It became clear to us early on that Commanders and SeatGeek are kindred and like-minded partners to continue to challenge the status quo to deliver a mobile-first and fan-centric experience in ticket purchasing. and the overall fan experience,” said Ryan Moreland, Washington Commanders Partnership Director. that change the game to ensure a more immersive and effective fan experience.”

“The Washington Commanders are an incredibly dynamic organization, with a new President who is truly focused on the fan experience, and I know they will lead the way in digital transformation across the league,” said Danielle du Toit, President. of SeatGeek’s corporate activities. “Partnering with such a visionary leader who prioritizes the entire fan experience journey is incredibly rewarding, but more importantly, points to how teams should prioritize integrating innovative technologies into their organizations. Our work together will focus on adapting to radical changes in fan habits, preferences and needs. It is essential to innovate today to reap the long-term benefits of tomorrow.

The Washington Commanders become SeatGeek’s fourth NFL partner, joining the Dallas Cowboys, New Orleans Saints and Arizona Cardinals. SeatGeek also has partnerships with the NBA’s Brooklyn Nets, Cleveland Cavaliers, and New Orleans Pelicans; Jujamcyn Theaters’ five Broadway theaters in New York and half of English Premier League tickets in the UK SeatGeek continues to ride a wave of momentum, having announced six new partnerships in the past three months, including the NHL’s Florida Panthers, NASCAR, Fiesta Bowl, and three UK soccer clubs with Leeds United, Watford FC, and a renewal with Wolverhampton Wanderers FC.

ABOUT WASHINGTON COMMANDERS

Owned by Dan and Tanya Snyder since 1999, the Washington Commanders were founded in Boston in 1932 and are one of the original members of the NFL’s East Division. The Washington Commanders moved to Washington, D.C. in 1937 and have since become one of the most recognizable professional sports franchises in history, with multiple Hall of Fame coaches, 19 Pro Football Hall of Fame members and one recipient of the Walter Payton Man. Award of the Year, Darrell Green. A proud and legendary franchise, the team has won five world championship titles, including the National Football League championship games of 1937 and 1942, as well as Super Bowls XVII, XXII and XXVI. Since 1997, the team has played its home games at FedExField, a multi-purpose stadium located in Landover, MD. Washington Commanders football operations are headquartered in Ashburn, Virginia, and their business operations are based in FedExField.

ABOUT SEATGEEK

SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer market with innovative core ticketing technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans with industry-first features including: Deal Score, its proprietary ticket scoring technology; Rally, its event operating system; and SeatGeek Swaps, the first return policy offered by a major ticket distributor. At the same time, the platform’s open-ecosystem enterprise ticketing software enables teams, venues and promoters to efficiently grow their business while delivering the superior experience that all fans deserve. SeatGeek is proud to partner with some of the most recognized names in live sports and entertainment across the globe, including the Dallas Cowboys, Brooklyn Nets and Liverpool FC, as well as Major League Soccer (MLS), the National Football League (NFL), half of the English Premier League (EPL) and several theaters across New York’s Broadway and London’s West End. Curious? Visit www.seatgeek.com.