UK COMPANIES DON’T SEE THE VALUE OF INTERNAL COMMUNICATION

– New research reveals the state of internal communication in UK mid-sized companies –

LONDON, September 28, 2022 /PRNewswire/ — New research from the ITPR has found that although the majority of UK businesses have an internal communications function, they urgently need to change their outdated and restricted perception of the value and importance she brings to a business.

The main results show that:

  • The vast majority of UK businesses have an internal communications function (84%) – however, less than a fifth (18%) have a stand-alone department tasked with providing internal messaging.
  • Almost half of UK business decision makers (42%) said they struggled to accurately measure the value that internal communication brings to their organisation.
  • Almost one in five business decision makers in the UK (18%) said internal communication is not important to a company’s bottom line, although 88% say it is important to the employee morale and 84% for employee well-being – both having a tangible effect. impact on net income.
  • 81% of UK businesses collect employee feedback at least once a year.
  • While 72% of companies that collect employee feedback have an internal communications strategy, less than a quarter (24%) act on the information they collect.

Independent market research commissioned by the ITPR using research consultants Sapio, examined how UK businesses plan, manage, deliver and measure internal communications activity. The research carried out in May 2022 with 200 HR, Marketing or Communication decision-makers in companies with more than 100 employees, revolves around three main areas: Understanding, Delivering & Measuring and Value.

Antoine Monksdirector of the ITPR, said: “The research has provided us with valuable insights into how UK organizations understand and use internal communication. While the results show that UK businesses understand the need to have an internal communication function, it shows a worrying lack of knowledge and lack of experience that can impact their bottom line.”

David Beeleymanaging director of ITPR, commented, “The results reflect the fact that the impact of internal communication on a company is still poorly understood and therefore undervalued. We want to help companies master their internal communication by using a proven methodology that will help them identify what is , and most importantly , what is not working with their existing internal communications.”

Monks concludes: “Effective internal communication is a powerful, proven tool for improving engagement, enhancing company reputation and positively impacting bottom line by aligning employees with company goals, mission, vision and value. company. These results show that UK businesses urgently need to change their dated and restricted perceptions of the value and importance it brings to a business.”

You can access the full report here.

www.itpr.co.uk

Research Methodology

The survey was conducted among 200 HR, Marketing or Communication decision-makers in companies with more than 100 employees.

The interviews were conducted online by Sapio Research in May 2022 using an email invitation and an online survey.

The results of any sample are subject to sampling variations. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, there is a 95 out of 100 chance that a survey result will not deviate, more or less, by more than 6.9 percentage points from the result that would have been obtained if interviews had been conducted with all the people in the universe represented by the snack.

The sample was selected from online partner panels.

About the ITPR – www.itpr.co.uk

ITPR is a UK-based B2B PR consultancy, with offices in London and Manchesterthat supports business growth through measurable PR campaigns aimed at building brand awareness and generating lead enquiries.

Operating in the B2B technology sector since 1990, ITPR’s client portfolio consists of global enterprise software vendors, large UK SMEs and technology start-ups. ITPR provides services that include content creation, message development, market research, media engagement, social media management, blogging, event support, international media relations and now the internal communications.

ITPR’s B2B technology PR campaigns use website analytics to measure the impact of PR activity on a company’s overall marketing performance, supporting lead generation and acquisition. customers, providing a measurable return on investment to its customers’ senior executives.

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