KRAKOW, Poland, Aug. 22, 2022 (GLOBE NEWSWIRE) — SALESmanago, founded in 2012 and based in Krakow, Poland, employs nearly 400 people. The company’s current ARR reached €20 million with 40% growth. It offers a zero-party data-driven customer data platform with native omnichannel execution. Its AI-powered solutions have already been adopted by more than 2,000 midsize companies in 50 countries, including many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret. SALESmanago acquired 100 new customers in the first half of 2022, including renowned European e-commerce companies Toys “R” Us, operating in Spain and Portugal, Pharm24, Greece’s largest online pharmacy, and Wycon, the leading Italian supplier of cosmetics.
A recent McKinsey study found that inflation caused more customers to switch brand loyalty since the start of 2022 than in 2020 and 2021 combined. And 90% of them plan to further adapt their purchasing behavior to market conditions. In response, according to a study by MarTech Series, more than 70% of e-commerce companies believe that implementing customer data management and personalization solutions will be a key factor in retaining and growing customer loyalty.
“Today’s e-commerce businesses face extremely challenging market conditions,” said Greg Blazewicz, Founder and CEO of SALESmanago. “95% of them worry about the real possibility of a recession in the near future while dealing with the additional pressures of increasingly unstable customer loyalty, new data protection regulations and of Big Tech’s war on customer data. As a result, we see more and more midsize companies investing or planning to invest in customer data management solutions that will allow them to take control of their relationship customer.”
For more information, visit www.salesmanago.com
Photo 1: Greg Blazewicz
Greg Blazewicz, CEO and Founder of SALESmanago
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