ATLANTA & INDIANAPOLIS – (COMMERCIAL THREAD) –Terminus, the only account-based engagement platform designed to drive more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the acquisition of Zylotech and launched the customer data platform ( CDP) of Terminus to improve the accuracy of B2B activities. marketing data.
With the acquisition of Zylotech, Terminus is now the only ABM platform with a stand-alone CDP specially designed for B2B. Terminus CDP enables customers to continuously clean go-to-market data and automatically discover new purchasing committees on their target accounts. Zylotech is the leading B2B customer data platform, serving corporate brands such as Google, Palo Alto Networks, Cisco and Rimini Street.
Data usage and spending is exploding, but only 12% of B2B marketers trust their data. B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, de-duplicate, and activate are slow and expensive. This leads to low conversion rates, an incomplete view of buying committees, and a deceptive return on investment.
The CDP Terminus solves all of these challenges, with a comprehensive suite of solutions including auditing, cleaning, enrichment and data management, supported by the largest global network of industry decision makers and purchasing committees. With Terminus CDP, go-to-market teams will dramatically improve data accuracy, campaign effectiveness, and reduce unnecessary sales cycles, all thanks to our ongoing network of decision makers and purchasing committees.
âCDP is increasingly adopted in B2B as companies recognize that their marketing automation and CRM systems are not enough to provide true data unification and sharing,â said David Raab, founder of the CDP Institute. âBy acquiring Zylotech, Terminus is positioning itself – and its customers – to take full advantage of the capacities offered by a CDP. ”
Terminus CDP is led by SaaS industry veteran Matt Belkin, who joined Terminus through his acquisition of GrowFlare in 2020. Belkin brings to Terminus CDP more than 25 years of experience building and scaling data and technology companies.
âBad incoming data equals bad outgoing data. Period, âsaid Tim Kopp, CEO of Termius. âWe’re entering a marketing revolution – data is really the new oil, and Terminus is sitting on a gold mine. Under Matt’s leadership, Terminus CDP is poised to be a game-changer for our customers. This level of data accuracy is essential for B2B GTM teams seeking a unified view of their customers. I have never been so excited about the future of marketing.
âSince our beginnings as a spin-out of MIT, Zylotech has focused on providing data and intelligence to go-to-market teams that go-to-market teams can trust and take advantage of. measures, âsaid Abi Yadav, Founder and CTO of Zylotech joining Terminus as Head of Platform Innovation. . âWhen meeting Terminus, it was obvious that we shared a common vision. We are proud to join Terminus and this incredible team to jointly improve the accuracy of B2B data. ”
For more information on Terminus CDP, what it means for Terminus customers and the future of marketing, visit Terminus.com. Read Tim Kopp’s blog for more information on the acquisition of Zylotech and the deployment of Terminus CDP.
Terminus is the only account-based engagement platform designed to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the raw and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels, including ads, chat, e- mails and the Web. Terminus powers multi-channel ABM for thousands of brands around the world, including DHL, G2, Outreach and TripActions. Terminus is proud to be a G2 leader in ATM for 13 consecutive quarters. Visit terminus.com to find out more or contact us on Twitter and LinkedIn.