seven seconds to stop a seizure

Thanks to Beyoncé and her team for responding so quickly to concerns about her new Break My Soul video, which contains flashy imagery.

Hours after Beyoncé released the first single from her upcoming album Renaissanceour social media has been inundated with complaints about flashing images in the video, which could be potentially dangerous for anyone who is photosensitive.

The Epilepsy Society contacted Beyoncé, YouTube and Twitter and within 48 hours Beyoncé’s team had added a seven-second warning to the start of the video to alert fans that the content could pose a risk to sufferers. photosensitive epilepsy.

I hope other artists will follow

Nicola Swanborough, External Affairs Manager at the Epilepsy Society, said: “We are so grateful to Beyoncé and her team for acting so quickly. Also on Twitter, Google and YouTube. It shows what empathy and consideration for others can accomplish. Those extra seven seconds on the front of the video could save someone from having a seizure. We hope other artists will show the same level of sensitivity when producing videos with similar flash content.

“The Epilepsy Society has campaigned to criminalize the malicious posting of flashing images on social media to trigger seizures in people with epilepsy. But we also know that social media is a minefield of flash images posted without malicious internet, but still have the potential to harm a photosensitive person.

“We are working with social media companies to ensure that all flashing images carry a disclaimer. But it’s heart-warming when one of the world’s biggest musical artists quietly and quickly fixes the problem with their own promotional material.

“Thank you, Beyonce.”