Pinterest just recently spear its latest promotional campaign. The company has decided to present the app in a more positive light, which means creating distance from anything and everything that was once called its roots.
Today, the app wants to be known as a non-judgmental and non-judgmental platform like “other” social media apps are today.
The new campaign is called “Don’t Don’t Yourself” and as weird as it sounds, it’s definitely something worth looking out for. And that’s because we found the concept rather unique and interesting.
The campaign was seen highlighting the “inner wreckers” who the app says are the ones holding so many of us back from moving forward. So you see how much the app wants to be an antidote to the concept of doubt.
But why the platform behaves like this and what makes it more unique than others saying something similar has many critics confused.
In its own words, the company mentioned in its recent blog post how it is collaborating with the famous UK studio called “Uncommon Creative Studio” to make the app seen as an app that inspires people to express their thoughts freely. And while we’re very clear about this, the app has had a nice twist by adding its own puns like “anti-don’t”.
But to each his own, and what really caught our attention is how the initiative is quite interesting. And it’s certainly helpful in presenting the platform as a more creative platform, not to mention the willingness to experiment.
For years, we have seen the app try to stay away from the world of social networks and the label that goes with it. It’s like calling yourself a company that’s like a catalog full of ideas and inspiration.
It has also been proven many times over that the main focus of the platform is nothing but content. And it’s remarkably different from other social media apps whose primary focus is engagement with relevant audiences.
It’s undoubtedly an app that many consider a valuable addition to their lives, given the sheer amount of creativity and diverse lists involved. But we don’t really know if we call it a space to freely express your thoughts.
For now, let’s enjoy the campaign which will soon be available in places like Germany, US and UK.
Read next: Misinformation from adjacent ads could seriously compromise brand trustworthiness