The Produce for Better Health (PBH) Foundation BB#:157162 is aiming for September to commemorate its fourth annual celebration of National Fruit and Vegetable Month (NFVM). Launched alongside the Have A Plant movement in 2019 as an opportunity to elevate fruit and vegetable consumption to a national priority, the month-long annual celebration has achieved over 100 million impressions collectively since its inception. To keep the momentum going, PBH is thrilled to unveil the 2022 National Fruit and Vegetable Month Toolkit for plant-loving professionals, so everyone can join in the celebration of everyone’s favorite and tasty plants – fruits and vegetables. vegetables !
The theme for National Fruit and Vegetable Month 2022 is “Celebrating the Roots of Our Food”. Fruits and vegetables are the “root” of our health and well-being. Fruits and vegetables also serve as a deep-rooted connection point with consumers – whether connecting with the farmers and producers who care for our food from the ground up or using food to connect with our loved ones. National Fruit and Vegetable Month is a time to celebrate all the goodness fruits and vegetables bring to our tables, our minds, our souls as well as our health and happiness.
“September is a pivotal time to both show the benefits of eating more fruits and vegetables and celebrate all of the hardworking people throughout the supply chain who work tirelessly to deliver the world’s favorite and tasty plants. ‘America to our stores, restaurants and tables,” said Wendy Reinhardt Kapsak, MS, RDN, President and CEO of PBH. “The 2022 National Fruit and Vegetable Month Toolkit lets everyone join easily to PBH to “Celebrate the Roots of Our Food,” with turnkey resources, engaging social content, visually appealing creative resources, sample communication tools, and more. Let’s Bring the Have A Plant Movement to the Masses and inspire millions of Americans to eat more fruits and vegetables for healthier, happier lives.
In September, PBH will also release a new consumer study, which will uncover fruit and vegetable-specific hacks, as well as barriers to consumption and insights that can lead to lifestyle habits. Rooted in behavioral science, the PBH team learned from this research to create promotional content and activation ideas that can help unify messages and come up with new creative ways to communicate about fruits and vegetables. with consumers.
Here’s a look at what to expect in the National Fruit and Vegetable Month 2022 toolkit:
- Simple ways to get involved, i.e. schedule at least one post on your company’s social media or personal social media that talks about fruits and/or vegetables. Use the hashtags #haveaplant and #NFVM2022 to elevate and integrate your content into a larger conversation;
- Leverage one of four content themes, up to “Celebrating the Roots of Our Food” which also stems from the consumer research study, i.e., make it easy; back to basics; fruit and vegetable tips; and care of fruits and vegetables;
- Easy and fun segmented activations, promotional ideas and opportunities for vendors, retailers, community leaders, health and wellness professionals, and lifestyle/nutrition/agriculture and culinary/services influencers food;
- Carefully curated social media posts and images for industry, influencers and consumers to post and share on their social media channels;
- New social media tiles and engaging GIFs for people to interact with followers and create user-generated content, ie, every time you eat #haveaplant; Every time you order #haveaplant; Every taco time you #haveaplant. Go to the “Get the creationtab to grab your GIF of choice!
- Sample press release for associates to show leadership and express support for National Fruit and Vegetable Month to help consumers eat and enjoy fruits and vegetables more often; and
- Turnkey editorial copy for use in newsletters, websites and other internal and external communications to seamlessly share the love of fruits and vegetables.
“In September, we are asking all industry players to share at least one social media post or include content in a National Fruit and Vegetable Month consumer communication or newsletter,” said said Katie Calligaro, director of marketing and communications for PBH. “We created the new toolkit with the spirit of keeping it simple and easy. We recognize the value of turnkey resources to help with planning for National Fruit and Vegetable Month as well as showing our support for PBH. This toolkit offers the industry the opportunity to rally around fruit and vegetable consumption and build momentum for the award-winning Have a Plant movement. We hope you’ll join us!”
PBH’s National Fruit and Vegetable Month Toolkit is FREE to download HERE.
For more information on how to participate in National Fruit and Vegetable Month and how to customize your September integrated marketing plans with PBH, contact Katie CalligaroMarketing & Communications Director PBH.
About the Produce for Better Health Foundation
Produce for Better Health Foundation (PBH), a 501(c)(3) nonprofit organization, is the only national organization dedicated to helping consumers live happier, healthier lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every day.
Since 1991, PBH has invested decades in developing information on attitudes towards all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders , health professionals and other opinion leaders to collaborate, facilitate and advocate for increased consumption. . The campaigns first included the 5-A-Day program and then the Fruits & Veggies—More Matters public health initiative. While five fruits and vegetables a day is great advice, and more will always be important, PBH’s new behavior-based call to action is Have A Plant. Rooted in behavioral science, PBH’s transformative Have A Plant movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play in creating happy, healthy and active lives.
Be sure to join the Have A Plant movement and get new recipes, snacks, meal ideas, and other tips from chefs, registered dietitians, and food and wellness experts by visiting www.fruitsandveggies.org. Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And don’t forget to #getaplant.
PBH is also responsible for the Lead The Change collaborative consumer campaign – a multi-industry, multi-year initiative designed to maximize the power of PBH’s unique thought leadership position, extensive network of influencers, credible science and market research and, above all, its members and innovative partners, to lead a call to action to tackle the global crisis in fruit and vegetable consumption. The initiative includes research, thought leadership and communications platforms to ensure the campaign speaks with purpose, a voice and a call to action. For more information visit: www.fruitsandveggies.org/leadthechange.