MicroMass appoints Hachem Hosenbux as Director of Behavioral Design – PharmaLive


Experienced creative and UX director to champion the new Human Dynamics approach.

CARY, NC (February 8, 2022) – MicroMass, a full-service health communications agency and part of Ashfield Health, is proud to welcome Hachem Hosenbux as Director of Behavioral Design. In this new role, Hosenbux will establish the agency’s behavioral design team, focusing on a user-centric design approach that combines content and user experience, with compelling creativity. He will build on MicroMass’ legacy of behavioral science and partner with the agency’s behavioral science, creative and strategy teams to strengthen the Human Dynamics approach to marketing.

Hosenbux has over 11 years of experience in pharmaceutical marketing. Prior to joining MicroMass, Hosenbux held the position of UX Director at Intouch Solutions. At Intouch, Hachem was instrumental in building the UX department and driving user-centric design within the creative and experience teams while driving the growth of the full-service agency. He oversaw AbbVie’s portfolio and significantly enhanced the patient support program for an iOS/Android app for the immunology franchise.

“Hachem brings a wealth of experience and talent to MicroMass,” said Executive Creative Director Noah Lowenthal. “Our team is extremely excited for Hachem to amplify our existing content design and user experience capabilities under a behavioral design umbrella.”

In this new role, Hosenbux will report to Lowenthal and be part of the creative direction team. With a passion for establishing an authentic and personal connection with the user, he will connect the new Human Dynamics positioning for the agency to the personalized experiences the agency is building for our clients.

Hashem Hosenbux

“It was immediately apparent that behavioral science is an integral part of MicroMass’ DNA and identity,” Hosenbux said. “It’s very exciting to think about how my experience and UX skills can complement and build on the MicroMass Human Dynamics foundation.”

MicroMass launched Human Dynamics in June 2021. This revolutionary approach is designed to help pharmaceutical brands connect with patients and create a better experience. Human Dynamics is more than a powerful tool. It’s a way of thinking that drives creativity that connects with people and delivers more impactful solutions.

“What drove my decision to join the agency was the team,” said Hosenbux. “There is a lot of positivity and excitement around the business and our future.”

Hosenbux will lead the behavioral design team while working remotely from the Chicago area. MicroMass, a full-service agency based in North Carolina, has created a flexible “work from anywhere” policy to attract and retain the best and brightest team members to produce award-winning experiences for our customers and the patients they serve.

MicroMass has been delivering experiences to healthcare providers and patients using a proprietary behavior change approach for nearly 30 years. MicroMass, an Ashfield Health company, is part of UDG Healthcare.

About MicroMass
The MicroMass approach is fundamentally different. We focus on multifaceted human dynamics to create patient experiences that build relationships and change behavior. We’re not just talking about what motivates people. We use our deep understanding of behavioral science to create more impactful patient solutions. This is how we change lives for the better. For more information about MicroMass, visit micromass.com.

About Ashfield Health
With over 1,500 team members, Ashfield Health (part of UDG Healthcare) is a global health communications network ready to meet the challenges of today and tomorrow. Ashfield Health’s services cover big pharma, emerging pharmaceutical and biotechnology companies, animal health, consumer health and healthcare delivery. For more information about Ashfield Health, or to learn more about its specialist agencies, visit ashfieldhealth.com.

For more information, please contact Chad Benditz, Marketing and Promotional Content Manager at 919.917.3325 or [email protected].