Love Your Melon bought by New York-based retail platform

love your melona multimillion-dollar Minneapolis-based hat company that donates half of its profits to fight childhood cancer, has been bought by the New York-based company Win Brands Group.

The purchase was made after Win Brands Group, an e-commerce holding company that buys and builds “category-defining brands,” raised $40 million with the help of a private investment firm. Orangewood Partner, according to a Monday press release. The funding will also support the growth of Win’s omnichannel platform and brand portfolio.

Win Brands Group does not disclose the amount paid for Love Your Melon

Love Your Melon founders Zachary Quinn (left) and Brian Keller

Since its inception in 2012, Love Your Melon has donated over $9.4 million to the fight against childhood cancer and donated over 235,000 beanies to children battling cancer and their families.

The brand offers “bobble and patch style” knit beanies, as well as new categories such as clothing, homeware and face masks. It has also been licensed with partners such as Disney, Marvel and most recently a Harry Potter collection that sold out within an hour.

Quinn and Brian Keller were sophomores in college when they founded Love Your Melon in 2012.

“We are proud of what we have accomplished at Love Your Melon over the past nine years, especially the millions of dollars our team has raised to fight childhood cancer,” said Zachary Quinn. “As part of Win, Love Your Melon is equipped with the tools we need to grow faster by entering new markets, diversifying product offerings and expanding its business footprint. We believe we have found the best partner to lead this brand and its mission into the next chapter.

Win Brands Group uses a two-pillar business model: “identifying brilliant category-defining brands and developing a world-class infrastructure to drive their growth across all channels,” Kyle Widrick, CEO and co-founder of Win, said Tuesday. announcement of the acquisition.

“Love Your Melon is a terrific addition to our portfolio and is emblematic of what we look for in the businesses we acquire: a category-defining brand in a key vertical, with passionate founders and a clear path for growth,” Widrick said. “Furthermore, the support of Orangewood Partners allows us to advance our mission and create an even stronger platform that will drive the growth of our brands.”