LiveXLive Media, the Los Angeles-based live streaming and on-demand content platform, has signed a multi-year agreement with artist-run merchandise company Merchbar.
LiveXLive expanded into the derivatives market in October 2020 by acquiring 100% of Addison, IL-based Custom Personalization Solutions.
According to a press release, the partnership will expand the distribution and supply of products through LiveXLive’s merchandising business unit, CPS, giving it access to more than one million products from more than 35,000 licensed artists and / or manufactured on the Merchbar platform.
A new online store will live on the LiveXLive platforms.
In its new partnership, LiveXLive joins Spotify and YouTube, both of which have signed deals with Merchbar in the past.
LiveXLive says products featured in the store will include clothing, vinyls, CDs, collections, posters, accessories and more from artists of all genres – EDM, Pop, Rock, Hard Rock, R & B / Hip -Hop, Country and Jazz / Blues, as well as Sports, TV and Movies and Broadway.
“Our new partnership with Merchbar extends LiveXLive’s offering as a single platform to purchase merchandise and further support our artists.”
Robert Ellin, LiveXLive
Robert Ellin, CEO and President of LiveXLive, said: “With live music making a comeback and streaming continuing to be a part of festivals / concerts and events, our new partnership with Merchbar expands LiveXLive’s offering as a single platform to purchase merchandise and further support our artists.
“Our overall driving experience – listen, watch, assist, engage and transact – gives subscribers and free users an even deeper retail and shopping experience through Merchbar.”
LiveXLive entered into a binding Letter of Intent (LOI) last month to acquire the artist and brand development company, Gramophone Media, Inc. founded by Eshy Gazit.Music trade around the world