Lion Launches Sustainability Report – Brews News

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Lion has released its 2021 Sustainability Report, showing its progress against a series of ambitious 2030 goals, and a revamped sustainability strategy guided by an environmental, social and governance (ESG) framework.

Key sustainability achievements outlined in the 2021 report include:

  • A 28% reduction in Scope 1 and 2 carbon emissions compared to 2019, making good progress towards the scientific goal of a 55% reduction by 2030;
  • Lion’s packaging now includes more than 52% recycled content, exceeding APCO’s target of 50% by 2025 by four years;
  • Launch of New Zealand’s first net zero carbon non-alcoholic beer, Steinlager Zero;
  • The launch of Australia’s first carbon-neutral and alcohol-free beer, XXXX ZERO;
  • Set new gender balance goals of 40/40/20 to ensure visible diversity at the team level to drive creativity and innovation;
  • An updated responsible marketing policy for Australia and New Zealand, reconfirming our commitment to consistently high standards, fostering market activity that is ethical, aligned with community standards and promotes positive social norms and responsible consumption in all our activities;
  • 47,101 Alcohol&Me online modules completed in New Zealand against a target of 36,000 – to date, Alcohol&Me has educated approximately 300,000 New Zealanders on responsible drinking;
  • The roll-out of Gotcha4Life mental resilience training to over a quarter of Australian employees and launched as an offer for Lion customers at the Armatree Hotel in the NSW region; and
  • The launch of the Lion’s Reflect Reconciliation action plan in Australia.

Lion’s Group general counsel and head of external relations and sustainability Libby Davidson said being a force for good means always striving to do better, but also being realistic and transparent about goals to strengthen trust between Lion employees and external stakeholders.

“By moving from the three pillars of community, environment and responsibility to the most commonly used ESG framework, Lion has aimed for greater transparency as the growing number of companies choose to anchor their sustainability strategies in these three key areas,” Davidson said.

“We want to demonstrate courageous and enduring environmental leadership, create long-term positive social impact, and strengthen and protect our governance – underpinning our core purpose of championing sociability and helping people live well.”

Lion remains committed to phasing out plastic shrink wrap from its secondary packaging in Australia as soon as possible, but due to global supply chain disruptions and increased demand for cardboard, it has postponed its target date. for this initiative at the end of 2023. until the end of 2025. New Zealand is already shrink-wrapped free.

“While we always use the launch of our sustainability report to celebrate our successes and progress, we cannot ignore the fact that it has been another difficult year for our business and the industry in general, and so we have also seized the opportunity to reset our plastic pledge,” Davidson added.

“We are absolutely focused on being careful and minimizing our environmental impact as a brewer, we need more time to achieve this goal, ensuring that other packaging options are commercially viable.

“Technological advancements in this area are occurring at a rapid pace, and this adjusted target date will give us more time to research solutions that may prove more environmentally friendly in the long term.”

“Importantly, we were still able to phase out shrink wrap in the secondary packaging of our cans in 2021.”

More than 97% of Lion’s packaging is now recyclable, and in addition to continuing its efforts to eliminate single-use plastics in its packaging, the brewer has a three-year focus on reducing carbon emissions in the value chain, water management, driving the circular economy, and reducing waste in general.

2021 has been another landmark year for Lion’s Inclusion and Diversity journey, with a new sponsorship deal making Little Creatures the official beer of Sydney Gay and Lesbian Mardi Gras, including Sydney World Pride 2023.

To learn more about Lion’s sustainability initiatives and highlights in 2021, please click here to read the report.