LaLiga and Dapper Labs Unveil “LaLiga Golazos” Digital Collectibles, Capturing the Epic Nature of LaLiga’s On-Pitch Action From 2005-Present

Fans can register now for LaLiga Golazos, with the first packs featuring the best of LaLiga’s fiercest rivalries, including ElClásico and Storied Derbies. October 27

During launch, Ansu FatiJoão Félix, Luka Modrić and Marc-André ter Stegen will be the faces of the first fully bilingual digital collection experience developed by Dapper Labs

MADRID and VANCOUVER, BC, October 6, 2022 /CNW/ – Today, LaLiga and Dapper Labs revealed the name of their officially licensed digital collecting platform – LaLiga Golazos – and the launch date of its closed beta and first drop, October 27. For the opportunity to secure a spot in the Closed Beta that will allow them to buy, own and sell LaLiga Golazos Moments, fans can join the Closed Beta Waitlist at www.laligagolazos.com.

Designed to embody the awesome spirit of LaLiga action and its players combined with the passion of its fans around the world, LaLiga Golazos will bring fans closer to the sport they love through digital video collectibles called Moments. “Golazos” comes from the Spanish word that describes a spectacular goal, but given the popularity of the beautiful game around the world, its meaning today has transcended borders and language.

LaLiga Golazos features the most iconic games from all LaLiga Santander clubs since the 2005-2006 season, as well as key games from each matchday of the current season, available in Spanish and English. The moments capture the highlights of the competition: incredible dribbling and skill, extraordinary assists, incredible saves, superb defensive actions and the golazos that millions of fans around the world celebrate.

“La Liga is steeped in history, tradition and legendary moments and our fans are some of the most passionate in the world and we are delighted to offer them a new way to experience the moments they love,” said Óscar Mayo , executive director of The League. “LaLiga Golazos enables fans to own and collect pieces and moments of LaLiga from 2005 to today. We are constantly innovating new ways to bring LaLiga, its clubs and its players closer to our fans and with our partner, the leader from the industry, Dapper Labs, we can give them the opportunity to really be part of this fanatical experience.”

Fans participating in the closed beta will be able to access the first drop of LaLiga Golazos packs at October 27which is dedicated to Legendary Game Moments and players from LaLiga’s fiercest and most timeless rivalries, including ElClásico (FC Barcelona vs Real Madrid CF), Madrid Derby (Real Madrid CF vs Atlético de Madrid), El Gran Derbi (Real Betis vs Sevilla FC) or the Basque Derby (Real Sociedad vs Athletic Club), among others.

La Liga stars Ansu Fati (striker at FC Barcelona), João Félix (striker at Atlético de Madrid), Luka Modrić (Real Madrid CF midfielder) and Marc-André ter Stegen (FC Barcelona goalkeeper) were named as the faces of LaLiga Golazos when it launched, and will be featured in promotional content showcasing fans on the digital collection platform, as well as welcoming them into the budding LaLiga Golazos community that is being built around the platform.

“We are delighted to partner with LaLiga to bring football fans around the world a digital collectible experience designed to match their passion for the game. LaLiga Golazos will allow fans to own a piece of LaLiga history and participate in a whole new kind of football community that recognizes and rewards them for their fandom,” said Jorge Urrutia del Pozo, General Manager of LaLiga Golazos for Dapper Labs. “We are delighted to have Ansu FatiJoão Félix, Luka Modrić and Marc-André ter Stegen are the face of LaLiga Golazos when it launches, and look forward to sharing these players’ iconic LaLiga moments with fans later this year.”

In addition to the broadcast replay and different angles of the most notable games and reactions or celebrations from players and fans on the pitch, LaLiga Golazos Moments will include play-by-play narration as well as match statistics and performance of the player. in Spanish and English, making it the first fully bilingual product developed by Dapper Labs.

LaLiga Golazos will offer different types of packs throughout the season. Closed Beta fans will be notified in advance of the composition of the pack, the exact number of Moments in each pack, as well as edition sizes and different rarities. LaLiga Golazos Moments are categorized into four rarity tiers: Common, Uncommon, Rare, and Legendary. Rarer Moments have a lower number of copies. Each moment bears the official LaLiga marks that guarantee its authenticity and ownership, all recorded on-chain.

LaLiga Golazos is built on the Flow blockchain, the easy-to-use and eco-friendly blockchain originally designed by Dapper Labs to support consumer experiences at scale. Flow has the blockchain of choice for major sports organizations and leagues around the world, and is home to NBA Top Shot, NFL ALL DAY, and UFC Strike. Fans will be able to buy, sell or trade any of their LaLiga Golazos Moments through a dedicated Marketplace on Flow, as well as showcase their new digital collections on their social media profiles.

This partnership was organized by LaLiga North America, the joint venture between LaLiga and Relevent Sports which represents the league in the United States, Canadaand Mexico.

To learn more about LaLiga Golazos and sign up for the closed beta, fans can visit www.laligagolazos.com.

About La Liga:

LaLiga is a global, innovative and socially responsible organization, leader in the leisure and entertainment sector. It is a private sports association made up of the 20 sports limited companies (SAD) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organizing professional football competitions in Spain. LaLiga is the football competition with the most followers on social media in the world, with more than 164 million followers on 17 platforms in 20 different languages. With its headquarters at Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organization carries out its social work through its Foundation and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LaLiga Genuine Santander.

About Dapper Laboratories:

Dapper Labs uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world. Since its inception in 2018, Dapper Labs has given passionate consumers a genuine interest in gaming by connecting them with the brands they love, creating engaged and exciting communities to contribute to, and creating new avenues for them to become creators themselves. . Dapper Labs current studio partners include the NFL, NFLPA, NBPA, WNBA, WNBPA, LaLiga, Warner Music Group, Ubisoft, Genies and UFC. Notable Dapper Labs investors include Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. To learn more about Dapper Labs products and mission, visit dapperlabs.com.

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Media contact: LaLiga Communications Department, [email protected] / T +34 912 055 000 / M +34 616 035 335; Dapper Laboratories, [email protected]

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