If you’ve been using Facebook Ads for a long time, you’re probably used to receiving regular disapprovals—some of which are right, and others that are incorrect. If you’re new to Facebook Ads, figuring out what’s authorized and what isn’t might be frustrating.
The complexities of Facebook’s advertising regulations might be daunting. However, in this tutorial, we’ll explain the Facebook ad approval procedure, including how long it takes, and then share with you:
- If your Facebook ad isn’t accepted, here’s what you should do.
- How to avoid, correct, or appeal a Facebook ad rejection.
- Disapprovals are often expressed for the following reasons.
- What should you do if your account has been disabled?
Continue reading on Green Day Tulsa site to find out how to get money for your Facebook ads as soon as possible.
What is the average time it takes for Facebook to approve an ad?
This is dependent on the content of your ad, the type of your company, and other factors. It might take up to two hours for certain advertising. A day for others, and up to 2-3 days for others, particularly in limited categories.
Because the Facebook ad review process is a combination of man (or woman!) and machine, this is the case. When you post your ad, it goes through an automated review, which looks for things like image/text ratio, restricted or forbidden material, incorrect language, broken links, and other things.
Some advertisements are accepted and published at this stage; some are sent back to the advertiser for editing, and the majority (60-70 percent) are submitted to a human review procedure.
A human looks over the ad and examines the material in terms of context, ramifications, and quality in the manual review process. Your ad will either be published or denied after that.
As a result, one ad may be accepted in minutes while another may take days to be authorized.
Was your Facebook ad turned down? Here’s what you should do.
If your Facebook ad is rejected, you’ll get a message stating which regulation you broke, a link to that policy, and usually a [very useless] suggestion on how to remedy it. (For example, “Do not break this policy.”) Sometimes it will be pretty specific, and other times it will be very vague.
Fortunately, most advertisements are rejected due to minor flaws that you can quickly correct and resubmit for approval.
Make sure you read the policy correctly before reviewing your ad., then make any necessary changes to the text, targeting, pictures, and so forth. You must now wait for clearance, which might take up to another day.
How to appeal a Facebook ad rejection
You may appeal the denial and seek another review if you are confident that the ad complies with the rules of the letter and that editing it would not increase its chances of acceptance.
To do so, choose the unapproved ad and click the edit option (you can only select one at a time, regrettably).
You should notice the option to “Request Review” in the upper right-hand corner of the screen, just above the ad preview. You’ll get a popup asking you to confirm your request for a second evaluation (by a human).
You do not need to write an essay in the “Describe your issue” area! Make your case by referencing the specific rule for which you were penalized. “This ad does not violate the policy of _____. Thank you for taking the time to review.”
Remember that you may only appeal an ad once for the same objection, so double-check to be sure it doesn’t break the rules in any way.
Also, has your Facebook ad been authorized but isn’t delivered? Take a look at these four reasons why your Facebook ads aren’t working (& What to Do About It).
How to avoid or solve a Facebook ad rejection
You’ve implemented all of our Facebook advertising recommendations, as well as some of our post-iOS methods. You need your ad up and running as soon as possible! Follow these basic guidelines to save time and maximize the probability of your ad getting accepted as quickly as possible.
1. Keep an eye out for negative feedback.
The tricky thing with Facebook ad disapprovals is that they might be easy to overlook due to email addresses associated with the account and delays in the notification center. As a result, make it a habit to manually check for disapprovals in Ads Manager or Facebook Business Suite.
2. Carefully read the policy.
If your Facebook ad is refused, read the broken policy thoroughly before resubmitting for approval. There are subtleties to consider, and people will review your ad!
3. Be cautious.
Yes, one technique to create content that sells is bold and unusual. However, don’t take any chances if you want to get your ad up quickly. Don’t attempt it if you believe it may be potentially offensive, not inclusive, or even incorrectly rejected.
4. Examine the quality of your ad text…
The more time you spend on information, the more difficult it is to spot errors. Even if you double-check your ad and find nothing wrong with it, you should get it reviewed by someone else just in case. Better still, run it via Grammarly to get a context check.
5….as well as quantity
Even if Facebook’s 20 percent text restriction has been removed, keeping your text minimal is still a good idea. Here’s Facebook’s response. Because social media feeds are primarily visual, prioritize your photos. See our 9 Tips for Writing the Best Facebook Ads Ever for extra assistance.
6….as well as tone
Remember, people examine many Facebook advertisements; thus, ad disapprovals may be complex. Keep the ” fine lines ” in mind when creating witty, aggressive, or captivating commercials, keep the “fine lines” in mind. Avoid getting very specific about personal characteristics, which might seem like an invasion of privacy to a user, or using sarcasm, which could be misinterpreted.
7. Pick the right target.
Make sure you’re not targeting underage groups or other demographics or psychographics for whom your service would be unsuitable if you’re in a restricted category (and even if you aren’t).
8. Look through your landing pages.
9. Look at your phone
On mobile, it’s not unusual to witness unintended popups, malfunctions, or unexpected motions and changes, which are all factors in the Facebook ad approval process. As a result, ensure that your landing pages are mobile-friendly.
10. Boost your posts
You might attempt promoted postings if you’re in the restricted category. The post may be accepted if it’s instructive rather than advertising.
Reasons why your Facebook ad got rejected
Your campaigns, commercials, and landing pages must all follow the criteria below, regardless of your sector or what you’re marketing. Please remember that this is a condensed list meant solely for broad comprehension. For more information, please see Facebook’s official ad policy page.
Infractions of standard policy
This is just a word we’re using to refer to the rules you’d anticipate. This includes anything discriminatory, provocative, violent, disrespectful, unexpected, disruptive, irrelevant, low quality, exploitative, incorrect, deceptive, or dishonest, as well as content that contains profanity or infringes on third parties (think trademarks and copyright).
Think about the golden rule here, and use common sense to keep your advertising respectful, honest, and genuine.
Race, ethnicity, religion, sexual orientation, socioeconomic position, physical ability, mental or physical health, income, and (much) more are all examples of personal traits. You can’t make any of these traits implied in your content, and you can’t ask for this information in your lead advertisements.
Consider how unnerved you’d be if an advertisement included a medical problem for which you were receiving treatment. It would be highly inconvenient! As a result, it’s critical that advertising doesn’t take advantage of personal information.
Under this policy, advertisers are prohibited from utilizing “before-and-after” photos or images with unexpected or implausible outcomes. To market healthcare, diet, or weight reduction goods, advertisements must not encourage negative self-perception.
A landing page that isn’t working
This might indicate that your website is 404ing, has annoying or malfunctioning popups, or has any other element that makes it impossible for a user to leave the page.
There is no functionality.
Don’t try to be someone you’re not. You can’t include items in your advertising or landing pages that appear like clickable buttons, checkboxes, or other capabilities but don’t operate. Ads that have been rejected due to this restriction sometimes need minor changes before they are allowed to run.
Getting around systems
A policy to prevent policies from being circumvented! There will be no strategies or methods to get around Facebook’s ad approval process, such as hiding information.
This policy, I’ve discovered, is often the source of inaccurate ad disapproval. If you breach this policy without intending to circumvent review procedures, your only recourse is to file an appeal!
Using Facebook’s trademarks
This is one of the most prevalent grounds for disapproval, according to Facebook (in addition to age-restricted material and too much text in the image).
There are specific requirements to follow if you mention Facebook or Instagram:
- You can’t suggest Facebook, Instagram, or any other Facebook-owned entity’s endorsement.
- You can’t discuss them in a manner that makes the brand stand out more than the company or product.
- Screenshots of platforms and interfaces must be accurate and truthful.
- You can’t change logos, trademarked terminology, or the interface’s look.
Check out the Facebook Brand Resource Center and the Instagram Brand Resource Center for additional information on this policy.
Categories that are not permitted
You won’t be allowed to utilize the Facebook Ads platform if your company falls into one of the forbidden categories.
Payday loans, salary advances, bail bonds, vaccination discouragement, multi-level marketing scams, and get-rich-quick schemes are some that you may not be aware of.
These categories are suitable for advertising, but they come with additional criteria and restrictions:
Alcohol, sponsored content, dating services, health and medicine, cryptocurrencies, online gambling, politics and social concerns, cosmetic treatments, finance and insurance, and subscription services are all things that people are interested in.
Here are some examples of these categories’ forms:
- Written consent is required for online pharmacies, telemedicine, and prescriptions.
- This form is required for addiction treatment programs.
- Advertisers that want to use cryptocurrency may apply for authorization here.
- Advertisers in the online gambling and gaming industries must get written approval in advance.
What should you do if you get a lot of Facebook ad rejections?
Ad rejections are essential to track for the obvious reasons and because they tell Facebook whether your account is in good standing.
When multiple ads are disapproved simultaneously, I recommend contacting support. Because the appeal procedure must be completed one ad at a time, it may be tough to handle significant numbers of commercials. If you begin a conversation with support, you can usually give the campaign ID and request that they evaluate all of the campaign’s rejected advertisements.
Unfortunately, I’ve had customers who had their advertising incorrectly rejected frequently. It got to the point where we’d automatically contact support whenever new campaigns or advertising went up. I wish there were a better way, but that was the most effective method I could find.
What should you do if your Facebook ad account has been disabled?
It’s easy to feel helpless when your Facebook Ads account is disabled. There aren’t always a lot of reasons given for the disablement. Unfortunately, if you contact support, they are usually not permitted to talk about disabled ad accounts or provide any information about why your account was disabled.
It’s unlikely that your account will be restored if it has regularly violated the restrictions listed above. However, accounts are often deactivated by mistake. Indeed, Facebook experienced a malfunction a few years back when it halted many ad accounts over a few days.
If your account has been disabled by mistake, your sole option is to seek a review. You may accomplish this by going to your account’s Account Quality page. After then, you’ll be able to request a review by following the instructions.
What should you do if your Facebook user account isn’t allowed to advertise?
Individual user login accounts may also be prohibited from advertising, in addition to ad account disablements. Unfortunately, this isn’t any less stressful than announcing account suspensions.
Individual user logins are considerably more challenging to handle when it comes to assistance – perhaps because they aren’t immediately related to income in the platform’s view.
Similar to Ad Account limits, if a person is perceived as breaking regulations regularly, that user is unlikely to be restored with advertising capabilities.
If the account were limited in error, it would very indeed be restored following a review. Go to the account quality page and fill out the review request form to request a review.
While losing advertising access isn’t frequent, it’s also not *uncommon*, so being prepared is essential. This is something I bring up that advertising should be aware of. If there are no other users on the account, particularly if there are no other administrators, no one may have access (or administrative access).
While multiple administrators on your ad account should not be necessary, it should be regarded as a best practice in the sense that users are sometimes blocked from advertising incorrectly, often enough for this to be a serious concern.
How to Get Your Facebook Ads Approved Quickly
Again, “quick” is a relative term. Fast for an advertisement in a limited category may imply two days instead of three. Bit could also mean less than an hour in other classes or circumstances in different categories or events in other categories or circumstances. In any case, here are some pointers and best practices for getting your Facebook ad approved quickly:
- Check for disapprovals regularly.
- Carefully read the policy you disobeyed.
- Don’t take chances with advertising that needs to be published promptly.
- Make sure your ad text is error-free.
- Reduce the amount of text in photographs.
- Maintain a welcoming tone.
- Appropriately target
- Make sure your landing pages meet all of the standards.
- Check to see whether your ad is mobile-friendly.
- If you’re in a forbidden or restricted category, try increasing your postings.