Is sponsored content worth it? Newswire explains

Press release

March 22, 2022

NEW YORK, March 22, 2022 ( –
Sponsored content refers to any form of promotional content paid for by one sponsor (a brand) but created and distributed by another brand or publisher.

When done correctly, sponsored content can build a brand’s authority and credibility and establish a level of trust necessary for long-term success in the marketplace.

Newswire, an industry leader dissemination of press releases services, offers its customers many opportunities to build brand awareness and secure their market share.

One way beyond the strategic distribution of press releases is through sponsored content.

“Press releases and sponsored content are two totally different marketing initiatives, but they can complement each other to help companies deliver the right message to the right audience at the right time,” said Charlie Terenzio, chief marketing officer and senior vice president. media and marketing communications at Newswire. . “When developing both, the end goal is to provide the reader with value in a way that traditional ads simply cannot.”

For anyone unfamiliar with sponsored content and its potential benefits, here is a quick list to consider:

  • Lead Generation – Sponsored content is not intended for feel as a sales pitch. Unlike traditional advertisements where the end goal is obvious, to sell, sponsored content is meant to inform, educate and/or entertain. Consumers tend to have a more open attitude towards sponsored content and will likely engage.
  • Encourage engagement – There is no one-size-fits-all approach to creating sponsored content. Indeed, for this to be successful, brands must adapt their content to the context of the website on which it will be published. WHO composes its public? What are they interested? How? ‘Or’ What can the brand bring value? The answers to these questions can lead to more engagement with sponsored content.
  • Building Credibility – Depending on the audience and the publication, sponsored content can do more than promote a brand and its product/service. Sponsored content can provide a layer of depth that captures the reader’s attention and encourages them to think critically about a particular topic. Providing value in this sense can help brands build credibility and build consumer trust in them.

“The opportunities to build awareness and extend a brand’s reach with sponsored content are seemingly endless, and it’s another marketing channel businesses should strongly consider leveraging in 2022 and beyond,” Terenzio added.

To learn more about how Newswire’s press release distribution services help small businesses gain media mentions, grow their audience, expand their reach, and implement an effective marketing strategy, visit today.

About Newswire

Newswire provides press release and media distribution software and services (SaaS) that enhance the earned media advantage: higher brand awareness, increased traffic, better return on media and marketing communications spend and a competitive advantage. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit

Contact information:

Charlie Terenzio
CMO and Senior Vice President of Media and Marketing Communications
Office: 813-480-3766
Email: [email protected]

Source: Newswire