Happy Money leverages the power of iHeartMedia’s platform to reach the next generation of consumers looking to “finance their happiness”

NEW YORK–(BUSINESS WIRE)–iHeartMedia, the leading audio media company in the United States and the world’s largest podcast publisher according to Podtracand Happy Money, a leading platform for unsecured lending in partnership with credit unions, today announced a marketing partnership that will help raise awareness and introduce Happy Money to consumers nationwide looking to finance their happiness and reduce financial stress.

iHeartMedia’s broad reach will amplify Happy Money’s efforts to provide greater access to finance in partnership with local credit unions – helping these community-focused organizations and the members they serve thrive. Together, Happy Money and its lending partners strive to provide affordable loans to qualified individuals, helping them achieve their dreams and goals. Happy Money’s proprietary technology platform connects credit unions to next-generation members and innovative growth opportunities at scale. In turn, these mission-aligned partners provide access to capital which, when combined with Happy Money’s lending products and distribution channels, increases access to affordable loans.

“iHeartMedia’s rich consumer knowledge, broad reach and commitment to innovation made it a natural partner for Happy Money. We consider them allies to our team when it comes to driving the growth of Happy Money, our credit union partners and the communities we serve together,” said Sadira Furlow, Chief Marketing Officer of Happy Money. . “iHeartMedia reaches nine out of 10 US consumers each month – consumers who deserve a positive, community-based approach to their financial success. As we explore what we can do together in the media and innovation landscape, we aim to help more Americans use money as a tool for happiness.

The investment and strategic partnership provide marketing support for Happy Money’s initiatives and will help expand the company’s reach with a focus on improving access for people who may have been misrepresented by typical credit score models.

“We are passionate about investing in high growth, innovative businesses that make a difference in the lives of their communities and as a fast growing fintech company, Happy Money has a proven track record of helping people reduce and eliminate credit card debt with their Payoff product,” said Hartley Adkins, President of Markets Group for iHeartMedia. “The marketing partnership with iHeartMedia will help strengthen their growth and innovation initiatives by building brand awareness of our cross-platform audio network, especially as they expand into new types of lending products and science-based models.”

About happy money

Happy Money is a $1.1 billion+ fintech company that delivers a people-focused lending experience in partnership with credit unions and other community-focused financial institutions. Building on the success of our credit card debt reduction product, The Payoff Loan™, Happy Money also offers personal loans to help people finance their dreams and goals – from big bills to home improvement projects. home. We believe that money can be a tool for happiness; it’s all in how you use it. Through automation and proprietary underwriting models, we personalize the loan process, taking a more holistic view of an individual’s creditworthiness to offer flexible pricing and payment plans that best suit their circumstances. single financial.

Through our exclusive distribution channels and platforms, we aim to connect our financial partners to be stronger together, help them thrive in an increasingly digital world, and enable them to deliver the ultimate lending experience. happier than their customers want. Backed by leading investors, Happy Money has helped nearly 250,000 members since its inception – working with lending partners to fund $4.5 billion in loans*. As a fully distributed company, Happy Money has over 400 passionate and motivated employees across the United States. For more information, please visit happymoney.com.

*As of 01/07/2022

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is America’s leading audio media company, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the United States than any other medium; twice the reach of the second largest broadcast radio company; and more than four times the advertising reach of the largest digital audio-only service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next four podcast publishers combined, and has the #1 social footprint among audio players, with seven times more subscribers than the next audio media brand, and the only fully integrated audio. advertising technology solution for broadcasting, streaming and podcasting. The company continues to leverage its strong connection to its audience and unparalleled consumer reach to create new platforms, products and services.

Visit iHeartMedia.com for more information about the company.