The main players in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad / Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL. The global direct mail advertising market is expected to grow by $ 71.
New York, December 31, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Direct Mail Advertising Global Market Report 2022” – https://www.reportlinker.com/p04442212/?utm_source=GNW
$ 57 billion in 2021 to $ 72.67 billion in 2022 at a compound annual growth rate (CAGR) of 1.5%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities which resulted in operational challenges. The market is expected to reach $ 73.57 billion in 2026 at a CAGR of 0.3%.
The direct mail market includes the sale of direct mail services and related products by entities (organizations, sole proprietorships, and partnerships) that create and manage mail advertising and promotional activities. The content and the mode of advertising can be personalized according to the target audience.
Only goods and services traded between entities or sold to final consumers are included.
The main types of direct mail advertising are postcards, direct mail, letters and envelopes, dimensional mailings, and catalogs. Autoship is a piece of promotional material sent without an envelope.
This can range from a simple postcard to a detailed brochure or catalog. Direct mail advertising services are used by retail, banking and financial institutions, commercial buildings, media and entertainment, government, and transportation.
The different sizes of businesses include large companies and small and medium-sized businesses.
The regions covered in this report are Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East & Africa.
The benefits associated with direct mail advertising have contributed to the growth of direct mail advertising market. The main benefits associated with direct mail advertising include high read rate, response rate, and personalization.
The tangible benefits offered by direct mail, along with the ability to deliver personal and special messages to target customers, build customer confidence. Additionally, direct mail generally has a longer shelf life than email or digital marketing.
According to Postary (Postcard Marketing & Direct Mail Platform), the average response rate for direct mail is around 2.7% – 4.4%, while email has around 0.6%, which is comparatively very weak. The average open rate ranges from 57.5% to 85%, and the average ROI is $ 4.09 (£ 3.22) for $ 1.27 (£ 1) spent on direct mail. These direct mail advertising benefits are driving the direct mail advertising market.
Direct mail advertisers use 3D direct mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive and provide a visual media experience to target customers. For example, in March 2021, RR Donnelley & Sons Company, one of the world’s leading providers of marketing and sales communications, announced the launch of a portfolio of 3D solutions to help manufacturers and retailers create user experiences. wealthy and accelerate time to market. . RRD’s end-to-end 3D suite, which enables simulations and digital prototyping that maximize the potential of augmented reality (AR) and mixed reality, is designed to harness the power of emerging technologies such as 5G and Spatial Web for the Internet of Everything (IoE) (MR).
The high cost of direct mail advertising is expected to limit the growth of direct mail advertising market. For example, for a small business operating on a small marketing budget, a direct mail campaign can come at a high cost.
Direct mail costs include the cost of postage, professional printing, the cost of design, and the costs of hiring the services of a professional copywriter to create a persuasive message. In addition to this constraint, direct mail is viewed as spam by consumers.
According to one study, over 90 percent of direct mail is thrown away without opening or reading. Therefore, in order to reach the customer with mail, the mail sent must be creative, and to create such mail, the cost increases.
The high cost of direct mail advertising is hampering the direct mail advertising market.
The countries covered by the direct mail advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom United and the United States.
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