ATLANTA – Focus Brands, parent company of brands such as Auntie Anne’s, Carvel, Cinnabon and Jamba, announced the appointments of Kerri Christian, Jessica Osborne, Tracey Young and Jim Salerno to the Special Category Leadership Team of the company, with immediate effect. Ms. Christian, Ms. Osborne and Mr. Salerno were internal promotions.
Ms. Young joins Focus Brands as Cinnabon’s Chief Brand Officer, where she will oversee marketing and operations. Previously, Ms. Young worked as Vice President, Strategy, Retail Operations at Panera Bread. Previously, she held leadership positions at Dine Brands and Bloomin’ Brands.
Ms. Christian has been promoted to Senior Vice President of Special Category Marketing where she will work on digital engagement and media strategies for Auntie Anne’s Carvel, Cinnabon and Jamba brands. Previously, Ms. Christian worked as Vice President of Marketing and E-Commerce for the Global Channels Licensing division of Focus Brands. Previously, she held senior marketing positions at Home Depot, The Wendy’s Company and Proctor & Gamble.
Ms. Osborne was appointed Vice President of Marketing for Carvel after working with Focus Brands for over 12 years in marketing leadership roles across all departments. In her new role, she will lead consumer marketing for Carvel, oversee menu strategy and lead digital marketing calendar initiatives.
Mr. Salerno has been promoted to Chief Brand Officer of Carvel, where he has worked for 24 years. Most recently, Mr. Salerno served as vice president and general manager of the brand.
“As a leader, it is an honor and a privilege to see colleagues continue to grow their careers within a company while having the opportunity to recruit top talent to further grow our business,” said Kristen Hartman, Specialty Category Chair. “With strong leadership, we are well positioned to continue to grow our brands and increase customer preference in today’s competitive marketplace.”