Clootrack, an intelligent customer experience analytics platform, conducted a study of over 31,000 customer reviews over a 2.5-year period to gather insights. The data was released in September 2022.
Clootrack has published the results of a long-term study on the habits of American energy drink consumers. The study, conducted over 2.5 years and covering 31,870 customer experiences, revealed how the “power of zero” is shaping current trends in the US energy drink market.
“A significant number of American consumers are turning to sugar-free, calorie-free and caffeine-free energy drinks, and the number is growing,” a Clootrack representative said. “Zero format beverages appeal to most consumers because they can be consumed without guilt.”
The full Clootrack energy drink study is available for download. Many consumers have reported a shift towards healthier choices, seeking energy drinks without sugar or caffeine. People said they used energy drinks to “improve mental clarity, alertness, concentration, better athletic performance, weight reduction by delaying fatigue, and improving coordination,” according to the study. Overall, the data shows a broader shift towards health, fitness and wellness, which is impacting the dynamics of the beverage industry.
Redefining a booming industry
The US energy drink market, which is expected to reach $21.01 billion by 2026, remains highly competitive. Between 2017 and 2021, energy drink sales increased by 26%, Statista reported, showing an ever-growing demand for the benefits the drinks provide. The Clootrack study showed that customer reviews matched sales growth. Brands mentioned in the study include Alani Nu, Aspire, CELSIUS, Crystal Light, EHP Labs, Gatorade, Monster Energy, Red Bull, Rockstar, V8, Zevia and ZOA.
A key trend revealed by the Clootrack study shows an “increase in customer preference for caffeine-free, sugar-free, gluten-free, organic and vegan energy drinks”. Consumers are also concerned about the availability of their chosen energy drinks in grocery stores and supermarkets. The study found that more than 31% of the 1,265 customer reviews were about product unavailability. The Covid-19 pandemic is causing disruptions in the distribution and supply chains of many energy drink companies, leading to shortages at local stores.
A matter of taste
Clootrack’s research indicates that most consumers buy energy drinks based on taste and flavor, with unflavored drinks being significantly more popular among customers who review them. Male customers said they were more concerned about sugar, drink size and caffeine content, while female consumers were more concerned about availability.
Key points of the study
Clootrack experts have made a video to explain the key points of the energy drink study.
Clootrack studies customer experiences
Clootrack offers companies a way to understand the reasons “why” their customer experience is falling. With a powerful AI-powered engine, Clootrack sifts through customer reviews and conversations to analyze insights and provide real-time updates to high-stakes businesses and decision-makers so they can make informed choices on the future of their business endeavors. With unbiased data, business owners can monitor industry trends and determine how to adapt.
Clootrack has shown the “power of zero” with its energy drink report, providing valuable insights to the industry and likely helping to shape the future of products in the market. Clootrack’s powerful AI-driven engine analyzes customer experiences from public online forums, providing unbiased data showing verifiable trends in the market. To learn more about Clootrack, visit the website or connect with us on social media.
Company Name: Clootrack
Contact person: Madhu Manjunatha
E-mail: Send an email