B.TECH launches an omnichannel platform in Egypt

Egyptian consumer electronics retailer B.TECH launched “deel”, an omnichannel platform for local merchants.

“The deel app offers merchants the full suite of services to ensure efficiency and transparency while helping merchants start and further grow their businesses,” the company said on Monday (August 15). Press release.

Among its services are inventory management, listing of B2B and B2C marketplaces, marketing solutions, home delivery, store design and training courses offered through the B.TECH Academy, the statement said. The platform also includes analytics tools and a logistics marketplace offered by Aramex, Sprint, and Movex.

“As part of Egypt’s digital transformation and financial inclusion strategy, deel presents a wide range of electronic payment solutions with a diversified portfolio of financial and payment services including credit payment terms, payment methods online payment facilities, microfinance facilities, inventory financing, flexible payment terms up to 90 days and BNPL services,” the statement read.

PYMNTS delved into the issue of financial inclusion in Egypt last month during our conversation with Seif Amrco-founder and managing director of the digital investment platform Thndr.

Read more: Startups are using tech innovation to move the needle on financial exclusion in Egypt

Seventy-three percent of Egyptian citizens were unbanked in 2021, meaning the country has 4% of the world’s unbanked population.

The country is also lagging in the adoption of non-cash payments, with almost three-quarters of Egyptians having never used a payment card, mobile phone or the internet to make a digital payment. It also has the world’s highest cash payment rate for utility bills.

Amr said Thndr is trying to change the way Egyptians access investment products by simplifying investing and promoting financial literacy with its mobile app.

“We start with education and then we provide this platform where you can learn,” Amr told PYMNTS, adding that “you can connect with other peers and then really invest in relevant offerings in the market. “.

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About: Results from PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, UK and USA. and showed strong demand for one super multi-functional app rather than using dozens of individual apps.