Gone are the days of hierarchy in entertainment and showbiz, where one vertical was rated higher than the other. When the boom of digital content creators, YouTubers and influencers started in this country, many felt that their importance will never match the popularity that “movie actors” get from the public. While movies and TV would be placed at the top of the chart when it comes to perception, the world of YouTube and influencers would always be looked down upon. However, the power of social media and its reach is such that today some of the biggest players in mainstream cinema collaborate with top YouTubers and influencers to promote their films.
With retention time shrinking with new short-form video applications, the idea is obvious. Either you create something interesting with your audience in the first 15-30 seconds or you lose the plot. It seems that some of our mainstream players have realized the importance of these YouTubers and have given them due respect and credit by collaborating with them. While the basic intent is of course to promote your own movie, having influencers and actors come together to create short-form video content is in itself an entertaining thought. So today, here’s a look at some of our top YouTubers and influencers and their special Instagram reels and YouTube video collaborations with our top stars in the country.
Bhuvan Bam with Shah Rukh Khan and Ram Charan: Bhuvan Bam is undoubtedly the biggest name that comes to mind when talking about YouTubers and influencers. From now on, it is only natural that two of the greatest actors of the country will collaborate with him to promote their films. While Bhuvan had created a funny video with none other than Shah Rukh Khan during Zero’s promotions, he collaborated with “RRR” actor Ram Charan to support Rajamouli’s vision and show. Both videos have gone incredibly viral and in case you haven’t seen them yet, you need to check them out ASAP.
Ashish Chanchlani with Shahid Kapoor, Rajkummar Rao and Bhumi Pednekar: Just like Bhuvan Bam, Ashish Chanchlani is also one of the biggest names in content creators and influencer space. Many actors have realized the importance of collaborating with him to promote their films. However, the best that went viral were with Shahid Kapoor for ‘Jersey’ and the duo of Rajkummar Rao and Bhumi Pednekar for ‘Badhaai Do’. As he is seen getting into a hilarious argument with Shahid in Jersey’s promotional video, he is busy giving advice to Raj and Bhumi on how to create fun reels.
BeYouNick with Ajay Devgn and Sanjay Dutt: He is one of the best content creators and so it is not surprising that great actors like Ajay Devgn and Sanjay Dutt did not hesitate to collaborate with him. Ajay Devgn is seen ticking off everyone’s funny bones like never before in this hilarious video with Nick. On the other hand, Sanjay Dutt turned out to be the ultimate “Khalnayak” of his life when he collaborated with the YouTube star for KGF 2 promotions.
Prajakta Koli With Karan Johar and Saif Ali Khan: Prajakta Koli aka our very own ‘Mostly Sane’ needs no introduction. Since the beginning of her YouTube and content creation journey, she has taken new steps in her career and how. The entertainment industry loves him and when it comes to special digital collaborations, two of his best were with Karan Johar and Saif Ali Khan. While she was seen openly having fun with Karan Johar in a hilarious reel, she was seen acting like a “distraught reporter” in front of Saif Ali Khan in a viral YouTube video.
Funcho with Kartik Aaryan and Tiger Shroff: Last but not least, we have the funny duo of Dhruv and Shyam aka ‘Funcho’ that kills in every new video. Two of their most special and viral Bollywood collabs were with Kartik Aaryan for Bhool Bhulaiyaa 2 and Tiger Shroff for Heropanti 2. While they managed to make our very own “Rooh baba” laugh and smile with their hilarious content, the Tiger Shroff’s iconic dialogue from “Chhoti Bacchi Ho Kya” sounded even more hilarious when he said it on camera. As they say, nothing better than hearing it straight from the horse’s mouth, right? Absolutely goat stuff indeed.
Well, since this trend of B-Town movie collaborations with popular content creators has accelerated, one thing has become certain. The lines have blurred as no entertainment vertical is bigger than another. While content creators need to collaborate with these movie stars to go viral, movie stars need these influencers to help promote their movies together. The requirement is mutual and when “teamwork” occurs, it’s just a win-win situation for the audience. They can rest assured that more entertaining things are coming soon.
Also read: Love is in the air: Popular Bollywood relationships that turned out to be true