SAN ANTONIO, Aug.26, 2021 (GLOBE NEWSWIRE) – AiAdvertising, Inc. (AIAD), a technology-driven digital advertising solutions provider, today announced that Kevin Myers will be appointed Chief Product and Marketing Officer and lead the future of the company. development of SWARM. In addition to his appointment as CPMO, Mr. Myers will continue to serve on the Board of Directors of the Company.
Mr. Myers’ extensive experience includes notable positions at companies such as Cold Stone Creamery, Donatos Pizzeria, Sage Software (Act! & SalesLogix CRM), IBM Sterling Solutions, Baxter Healthcare (Cardinal) and Frito-Lay North America.
“I don’t think there is a better time or a better place to substitute myself for my current role as a board member for a full time position in order to further develop our SWARM AI platform. SWARM represents everything I aspired to as a CMO in my career. By expertly deploying AI in unison with a customer’s CRM, SWARM proves what works with every advertising dollar invested, eliminating the waste associated with guesswork, indecision, lack of information and to specific details attributable to sales and revenue, ”said Kevin Myers.
Digital advertising now exceeds 50% of all advertisements worldwide according to Dentsu Group and Zenith Media. Recent studies add to this that artificial intelligence will fuel explosive sales growth expected to have an annual impact of $ 5.9 trillion. * With this trend of continued growth in AI and digital advertising, it It is paramount that the companies and the agencies that serve them, implement AI solutions that leverage the promise it brings to predict results while measuring its performance and expected success.
“With our increased focus on improving our artificial intelligence platform SWARM, the entire board agreed that it was best for Mr. Myers to take a more active role in the evolution and the future innovations that we will bring to the market as an AI-only company for Advertising and Marketing, ”said Andrew Van Noy, CEO of AiAdvertising.
Mr. Van Noy concluded: “Mr. Myers is uniquely qualified to lead this effort with his extensive experience in software development and serving both roles of CMO and CIO for multiple brands. He holds a rare prospect which we believe will be beneficial for the development of SWARM in the future.
For more information on AiAdvertising, please visit the company’s new website at www.AiAdvertising.com.
* Industry statistics = https://www.marketingcharts.com/advertising-trends/spending-and-spenders-116193 and https://www.mckinsey.com/featured-insights/artificial-intelligence/notes-from-the-ai-frontier-applications-and-value-of-deep-learning#
AiAdvertising (formerly CloudCommerce), an innovative technology company harnessing the power of artificial intelligence to eliminate waste and improve the performance of digital advertising. Our flagship solution, SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to tell them, and how to market to them. We do this by applying advanced data science, behavioral science, artificial intelligence, and market research techniques to discover, develop and build personalized audiences for highly targeted digital marketing campaigns. For more information about the Company, please visit www.AiAdvertising.com.
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