aha 2.0 expands to Tamil market, powered by Firstlight Media

Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha delivers its entire content catalog to Telugu and Tamil-speaking audiences, while dramatically optimizing costs and benefits. time to market. Firstlight Media’s award-winning technology runs on Google Cloud and forms the backbone of aha’s first-to-market “glocal” strategy.

Over 70 million Tamil speakers worldwide now have the ability to access the same features that have been available since launch to 75 million Telugu speakers: fast, smooth and smart aha 2.0 experiences across multiple devices, including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU) and connected devices (AppleTV, FireTV, ROKU); enhanced personalization, personalized recommendations and exclusive content, all supported by flexible monetization options based on customer preferences and profile.

“Fast and cost-effective entry into new regions is something that can only be supported by a 100% cloud-native platform,” said Ajit Thakur, CEO of aha. “Firstlight Media gives us the ability to engage viewers in each market on their own terms, without the time and expense of building an entirely new backend for each language or region. It also allows us to offer Telugu and Tamil combo packs with 4K and Dolby through our special plan, which will be a very attractive feature for bilingual speakers. »

aha’s range of hit content for the 2.0 service includes digital premieres of highly anticipated Tamil shows and movies acquired and produced specifically for the aha 2.0 platform. Aha’s lineage includes the uniquely packaged “Writer” mixed with a solid lineup of originals like Akashvani, IRAI who sizzle netizens with unique storylines that make the service worthy of the name and introduce audiences to a hit- parade after another.

“aha’s visionary approach is to maximize the value of an exceptional range of content not only in Telugu but also in Tamil, using the flexibility, agility and scalability of a true platform based on Firstlight Media’s cloud,” said Goutham Vinjamuri, COO and co-founder of Firstlight Media. “We give aha 2.0 a competitive edge by enabling them to dream up new features and capitalize on new business opportunities in days and weeks, not months and years.”

Firstlight Media’s OTT architecture uses a sophisticated, cloud-native technology stack to power the end-to-end aha platform, enabling rapid time-to-market; reduce costs and effort by more than 40%; and aha sustainability to capitalize on new trends and new markets. The aha 2.0 platform, powered by Firstlight Media’s OTT architecture, runs on Google Cloud.

About haha:

Launched in 2020, aha is an Indian video-on-demand streaming service that offers 100% local entertainment. It started with a 100% Telugu OTT and has achieved great success across the world with its wide range of content which includes original programming of web series and movies, with a new release every Friday. Keeping its promise of 100% local entertainment, aha has recently launched aha Tamil which offers 100% Tamil web series and movies. Aha is owned by Arha Media & Broadcasting Private Limited, a joint venture of Gita Arts and My Home Group. Aha creates original Telugu content in various formats including movies, web series and non-fiction shows.

About Firstlight Media

Firstlight Media is accelerating the transformation of OTT into ultra-scalable cloud platforms that use artificial intelligence to drive true engagement and monetization for Tier 1 operators. Founded by a team with deep OTT video expertise and strong experience in building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment services. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.

SOURCE Firstlight Media