Digiday’s prestigious rewards program rewards technology modernizing media and marketing Around the world
NEW YORK, November 21, 2022 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH) (“AdTheorent” or “the Company”), a leader in programmatic digital advertising using advanced machine learning technology and privacy solutions to deliver real value to advertisers and marketers, today announced that it has been selected as the winner of “Best Mobile Marketing Platform” at the 2022 Digiday Technology Awards, recognizing the technology platform that provides the best multi -devices for mobile marketing.
AdTheorent is a digital media platform with transformational, privacy-driven methods to run high-performing, programmatic digital advertising campaigns serving brand and agency clients. Rather than focusing on targeting user IDs, AdTheorent’s AT platform uses advanced data science and machine learning to score ad impressions based on the statistical probability that the serving ads on these impressions produces the desired campaign business goals. AdTheorent builds custom machine learning models for each campaign objective – whether it’s online actions such as sales or actions in the physical world such as store visits – and deploys them on the platform for automated execution and optimization. Available to advertisers in a full service management capacity or as a direct access “self-service” offering, AdTheorent’s platform operates at scale with platform models valuing millions of ads. impressions per second based on over 900 data attributes, identifying data correlations between conversions. and optimizing targeting based on the predictive score of each impression. AdTheorent evaluates over one million impressions every second to predict which of the billions of available digital ad impressions will drive future consumer conversion actions.
AdTheorent Predictive Advertising does not rely on third-party data licenses, cookies, device identifiers, or unified or individualized identifiers. AdTheorent’s approach to privacy in digital advertising and its ability to drive advanced business results for advertisers sets the company apart from others in the industry.
“AdTheorent brings a fundamentally different approach to programmatic advertising that drives superior results for advertisers in an efficient and privacy-friendly way,” said Jim Lawson, CEO of AdTheorent. “We believe that programmatic advertising technology is overdue for a more modern, data-driven method of effectively targeting ads, and that’s the value-added disruption we’re bringing. We’re honored to win the Digiday Technology Award for the “Best Mobile Marketing Platform” and thank the judges for this recognition.”
The 2022 Digiday Technology Awards recognize companies that explore new technologies and adapt to meet the needs of the digital media industry. Digiday’s panel of top judges evaluated hundreds of entries to identify companies or campaigns that clearly demonstrate success based on the following criteria: innovation, creativity, consumer value, results and overall. Digiday’s rewards programs are among the most influential in the industry.
For more information on AdTheorent’s approach, click on here.
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy solutions to deliver impactful advertising campaigns to marketers. AdTheorent’s machine learning-based AT platform powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. By leveraging only non-sensitive data and focusing on the predictive value of machine learning models, AdTheorent’s suite of products and flexible transaction models enable advertisers to identify the most qualified potential consumers associated with a optimal creative experience to deliver superior results, measured by the reality of each advertiser. global business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named AdExchanger 2022 Top 50 Programmatic Power Player and has been honored with an AI Breakthrough Award and “Most Innovative Product” (BIG Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” In September, proof of AdTheorent’s continued focus on its team, AdTheorent was named one of Crain’s 100 Best Workplaces in New York for the ninth consecutive year. AdTheorent ranked fifth in the Large Employer category and 17th overall in 2022.
AdTheorent is headquartered in New Yorkwith fourteen offices across United States and Canada. For more information, visit adtheorent.com.