5 Social Media Strategies for Real Estate You Can’t Afford to Ignore

Looking to start and grow a real estate business? Social marketing is one of the best ways to do this. To research shows that 57% of real estate agents use social media apps daily. The same study shows that millennials, who make up the largest share of homebuyers, also use mobile devices almost twice as much as the silent generation. If you want to reach millennials and other homebuyers, you can’t afford to neglect social media.

Social media is growing businesses exponentially every year. Most real estate businesses wouldn’t be here if it wasn’t for social media. Why? Because today’s social media platforms have been important for engagement, authority building, reach, and sales. There are thousands of real estate businesses and social media makes them accessible to everyone. Therefore, social media is a powerful tool and real estate businesses that use social media separate themselves from others.

Here are five social media strategies you can use to improve your real estate business.

1. Post regularly

When it comes to social media marketing, consistency works. When you post regularly, you can keep your audience engaged, which is great for organic rankings.

Your schedule is probably busy and you wonder how to get there. You can use content scheduling tools that will upload your content automatically. Also consider spicing up your content by posting different types (e.g., informational content, entertaining content, and promotional content).

2. Create a community on Facebook

When it comes to Facebook, working on building a community increases your chances of generating leads. A community brings a sense of unity, which helps you build brand awareness.

Building a community requires you to follow several steps. You need to post consistently, post valuable content, and communicate with your followers. When someone posts a question, be quick to respond. You can encourage people to share their opinions in the comments section. As they share their opinions, you can offer more ideas, clarify points, or answer their questions.

It will also help you if you are promoting your Facebook group. This will force you to run ads on Facebook and Instagram, two of the most popular social networks in the world.

When running your ads, there are three main factors you need to pay attention to: reach, engagement, and demographics. Targeting is essential on social networks. When you target the right audience, the community grows.

3. Run Facebook ads to gain visibility

Facebook ads have a typical ROI conversion rate of 1% to 1.5%. When you configure your ads to target the right audience and develop engaging and relevant advertising, you’re likely to see a positive sales return.

A common question about Facebook ads is how much should you spend on them. Well, the good news is that Facebook lets you set any amount for your advertising budget. You can set it as low as $5 per week.

I recommend that you allocate 5-12% of your income to marketing. Aggressive companies may allocate 12%, and a successful ad campaign may require you to spend even more. Still, it’s okay to start small if you’re a startup. You should monitor your ad performance and allocate more funds when you see valuable return on investment (ROI).

4. Use YouTube

YouTube is one of the most powerful yet underused tools in real estate. Many real estate agents tend to use Facebook and Instagram. But YouTube has a lot of viewing and you can use it to grow your business. All you have to do is put together relevant, engaging, and well-designed videos.

Make sure your channel is grand and reflects all the visual aspects of your brand. For example, you can upload stylish videos of your top ads. Also, set up your best portrait and company name on your banner and profile name. You also need to set up your contact details.

5. Share customer testimonials on social media

Social proof is a powerful tool. It helps you persuade your audience that you can be trusted to deliver what they want. You can build on social proof by sharing customer testimonials on social media.

For example, you can upload photos of your customers toasting in their new home to your social media site. Another approach you can use is to ask customers to leave reviews on sites like Zillow and Realtor.com. Testimonials will help you build your credibility and trust.

To conclude

Any business that demeans social media is setting itself up for failure. Most of your customers are on social media. By using the strategies above, you are likely to see your business reach new heights.